Swimming In A Deadly Sea:
Awash In Radiation
Part Two
By Kathleen Deoul
(Page: 4 of 7)
Kathleen Deoul: And it's not just the phones themselves.
I've noticed all sorts of cell phone tie-ins to clothing
and other youth-oriented products.
Copulos: That's right, Kathleen. Both Dockers and Levis
have developed clothing items with special accommodations
for cell phones. In fact Dockers has a specific line of
pants with cell phone pockets it markets as "Dockers Mobile."
And its not just clothes. One of the most popular features
in the new book bags almost all students carry is a cell
phone pocket.
Kathleen Deoul: You know, I've also noticed that cell
phone companies are marketing to parents as well, touting
cell phones as a way to keep tabs on their children. It's
a pretty blatant attempt to play on the fears many parents
have about their children's safety.
Copulos: I agree, Kathleen. In fact one feature that
is now being offered is a chip you can have installed that
allows you to keep track of where your kids are through the
Global Positioning Satellite System. In essence, you're
lojacking your kid!
Kathleen Deoul: That's unbelievable. But I guess it's
not surprising that the industry would pull out all of the
stops when you consider the size of the potential market.
If you stop and think, there are currently around 180
million cell phone subscribers in the United States. That
means that if fully exploited, the youth market would
represent a 20 percent increase in the number of cell phone
users. But it's not just the number of phones that's a
matter of concern is it? Don't young people use their
phones more?
Copulos: Yes they do, Kathleen. The average cell phone
subscriber uses around 619 minutes a month, or about 21
minutes a day. But teenage subscribers log about 50 percent
more hours a month. That means that they could be spending
as much as 15 and a half hours a month on their cell phones,
but even that number may understate the problem, because
it only takes into account billable minutes. Today most cell
phone plans have a certain number of free minutes and
certain "unlimited" calling periods, usually in the evening
and on weekends. The thing is, these are the times teens
are most likely to be using their cell phones. As a result,
relying on billable minutes may grossly understate the actual
amount of time teens are spending on their phones.
Swimming In A Deadly Sea:
Awash In Radiation
(Part II)
1 |
2 |
3 |
4 |
5 |
6 |
7
Part 1 | Part 2 |
Part 3 | Part
4
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