Swimming In A Deadly Sea:
Awash In Radiation
Part Two
By Kathleen Deoul
(Page: 3 of 7)
Kathleen Deoul: That sounds like they're spending
a lot of money on cell phone minutes.
Copulos: Yes, they are. Indeed, they're spending
more than adults. The average adult spends around $50
a month in cell phone charges, while teenagers average
$75 - and a lot of that extra money goes to the features
that I mentioned earlier. They're downloading pictures
and music, playing video games, sending photographs and
playing music. And now, the newest cell phones also have
video recorders built in.
Kathleen Deoul: Don't parents have some control over
their children's cell phone use.
Copulos: Well, initially that was the case because
you had to sign a contract to get a cell phone, and minors
could not enter into such legally binding agreements.
But then the marketers came up with a way around contracts
- prepaid cell phones. Virgin Mobile was the first company
to aggressively market prepaid phones to young people.
In fact the idea looked so good that the cell phone giant
Cingular bought half of Virgin Mobile for $180 million in
2005. Cingular estimates that the youth market has the
potential to generate between 30 million and 35 million
new customers.
Kathleen Deoul: That's huge! But it's not just prepaid
phones, is it. Aren't the cell phone companies using other
tools to market to teens? In fact aren't they even marketing
to pre-teens?
Copulos: They certainly are, Kathleen. Major toy companies
like Mattel have linked up with cell phone manufacturers
like Nokia to develop phones directly aimed at pre-teens.
For example, Mattel is marketing a "Barbie" cell phone.
Target markets the "Firefly" phone that is also aimed
specifically at the pre-teen market, and there is even the
"Tic Talk" cell phone that is aimed at children between the
ages of 8 and 12.

Swimming In A Deadly Sea:
Awash In Radiation
(Part II)
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3 |
4 |
5 |
6 |
7
Part 1 | Part 2 |
Part 3 | Part
4
Contact
Kathleen Deoul, Media Matters
Email:
admin@cancer-coverup.com


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