Swimming In A Deadly Sea:
Awash In Radiation
Part Two
By Kathleen Deoul
(Page: 2 of 7)
Kathleen Deoul: You mean like music that you
can download?
Copulos: Right, but that's just the tip of the
iceberg. It started with individualized ring tones,
and grew from there. Next came picture phones that
let you take snapshots followed shortly by text
messaging and then downloadable music. Now short
videos have been added to the mix.
Kathleen Deoul: Aren't these features aimed
primarily at young people?
Copulos: Exactly. In fact, the youth market
is increasingly a principal target of cell phone
manufacturers.
Kathleen Deoul: I know that the growth of cell
phone use among the young has been stunning. Can
you give my readers a sense of just how large it
has been?
Copulos: It has been nothing short of phenomenal.
It was just five years ago that only about 5 percent
of teens had cell phones. But by 2004, that figure
had jumped to fully one-third of pre-teens and
teens between the ages of 11 and 17. By the end of
next year it is expected that half of the children
in that age range will have cell phones. In fact,
last year, cell phone use by subscribers between
the ages of 11 and 24 accounted for $21 billion in
cell phone revenues. That's one-fourth of the total!
Kathleen Deoul: It seems that for teenagers,
owning a cell phone has become a status symbol.
Copulos: That's all too true. It's become a right
of passage like getting a driver's license. In fact,
an analysis of spending by teens and pre-teens showed
that their spending on traditional items like clothes
dropped 10% in 2004, primarily due to a shift to
spending on cell phone minutes.
Swimming In A Deadly Sea:
Awash In Radiation
(Part II)
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2 |
3 |
4 |
5 |
6 |
7
Part 1 | Part 2 |
Part 3 | Part
4
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